Disney+ banner
One year after the last price hike, Disney is raising the price of its subscription services, with Disney+, Hulu, and ESPN all set to bill viewers more in October.
Streaming services often raise the price of their subscriptions. According to an announcement made on Tuesday, Disney will be doing just that to its three main streaming brands.
The notification of price rises appear at the bottom of announcements about continuous playlists being added to Disney+ from September 4. It states the new prices will be arriving on October 17 for plans in the United States, but without any reason mentioned for the hikes.
The price of Disney+ with advertising will be going up to $9.99 per month, a rise of $2. The ad-free option will cost $15.99 per month or $159.99 per year, up from $13.99 and $139.99 respectively.
Hulu will go from $7.99 per month and $79.99 per year for its ad-supported service to $9.99 per month and $99.99 annually. The ad-free service shifts from $17.99 to $18.99.
ESPN+ is currently $10.99 per month or $109.99 per year, but after the change, it will be $11.99 and $119.99 respectively.
Of the bundles, the Duo Basic plan which includes Disney+ and Hulu and is supported by ads, will rise from $9.99 per month to $10.99 per month. However, the without-ads version will be kept at $19.99 per month.
The announcement of price changes arrives almost a year after the previous version, which saw Disney+ jump from $10.99 for its ad-free subscription to $13.99.
Disney’s news is accompanied by details of changes happening to its service from September. Starting September 4, ABC News Live and a preschool playlist will be available, followed by four more curated playlists later in the fall.